Ashamed to be even commenting on this, the Chad Ocho Cinco nee Johnson fiasco, but he's on my fantasy team (2 points last week, way to go #2 draft choice), so I happened to notice it. According to Bengals.com (I'm not going to bother linking, just take my word for it) apparently Chad hasn't been allowed to wear "Ocho Cinco" as his last name on his jersey to this point due to an outstanding obligation to Reebok, which manufactures the jerseys sold to fans. Making the change would cost approximately $500,000.
Does Reebok believe that an "Ocho Cinco" jersey wouldn't immediately become one of the top-selling jerseys in the NFL? Provided he performs a bit better than last week, every Bengals fan in Cinci, not to mention half the rappers out there would be sporting orange and black Ocho Cinco duds the next day. On top of that, any "Johnson" jerseys that have already been produced would instantly become retro/collector's items.
Aside from massaging the already massive ego of one of the most obnoxious/overrated athletes on the planet (I'm still kinda mad at myself for drafting him), where's the downside here?
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